At its first look, Hometown looks like a Pakistani online store of handmade shoes. But if you dig deeper, you'll find out it is way more than that.
Hometown is more of a philosophy than a company or online store or product. We are not just building a startup but a story where every character is proud of her engagement.
As a social enterprise, we are dedicated not only to generate resources in form of capital but a fundamental commitment to 'roll up our sleeves' and help the handicraft industry to bring the glory again.
Back in 2005 there were around 20 small units and factories making handmade leather sole shoes in Lahore, in now after 7 year there are just four.
It is just a one short story, now think of over 1 million craftsmen around Pakistan who're making nearly 100 kinds of products with their hands. I also would like to mention that Pakistani handicrafts are worldwide famous for their uniqueness, assortment and quality.
Hometown is more of a philosophy than a company or online store or product. We are not just building a startup but a story where every character is proud of her engagement.
As a social enterprise, we are dedicated not only to generate resources in form of capital but a fundamental commitment to 'roll up our sleeves' and help the handicraft industry to bring the glory again.
Back in 2005 there were around 20 small units and factories making handmade leather sole shoes in Lahore, in now after 7 year there are just four.
It is just a one short story, now think of over 1 million craftsmen around Pakistan who're making nearly 100 kinds of products with their hands. I also would like to mention that Pakistani handicrafts are worldwide famous for their uniqueness, assortment and quality.